Reasons to Add a Podcast to Your Content-Marketing Strategy

No real matter what business you’re in, you involve some competition. Maybe your service or product is more advanced than other options that exist in your market. Maybe it isn’t. Getting the best offer doesn’t matter. Instead, focus on ensuring your marketplace perceives your company’s deal to be the correct one for these people. Until they believe, they may never obtain you.

How will you set yourself apart from the rest of the alternatives? Publishing content online is a superb start, for as long at it’s high-quality material that truly helps consumers inside your marketplace. Your published pieces should build goodwill, earn trust and position you as an authority in your industry.

Potential prospects in your target market are struggling with something. Something is keeping them up at night. They want a particular result, and they’re willing to cover it. Because we reside in the information age, they’re likely searching for online information — content — that will help them find a solution.

This is why every business today requires a content online marketing strategy. A sound plan ensures your target market will find you when they start looking for answers.

In his book “Epic Content Marketing,” Content Marketing Institute founder Joe Pulizzi supplies the best definition of “content” I’ve seen. Pulizzi describes content marketing as “the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood market — with the objective of driving profitable customer action.”

Know how content can help.
Well-researched and thoughtfully articles helps your target audience — free to them. It’s crucial that you also give them a specific proactive approach, or CTA. Urge them to go to your website, book a free consultation or sign up to your newsletter. These tools opens the door to building a relationship and acquiring a person.

There are as much different types of content as there are folks searching for it. Blogs, magazine articles, videos, webinars, white papers and e-books are a few of the most common. The list goes on and on. The sheer possibilities leave many entrepreneurs and organizations feeling overwhelmed. Unsure which types of content to pursue, they take a seat on the sidelines.

My recommendation: If you are not already engaging your target market with podcasts, prepare to launch your first little bit of audio content. Listed below are seven ways you’ll benefit right along with your customers marketing podcast.

1. It’s convenient to take.
In comparison to text and video content, audio tracks content is more accessible for users. They don’t have shift time from what they’re doing to target exclusively on your articles. They can pay attention to your podcast while they’re exercising or driving, for example. Your podcast won’t take them from those activities; it’ll enrich them.

2. It increases your reach and grows your audience.
After you publish your podcast on platforms such as iTunes and Stitcher, you expose your articles to thousands of potential listeners for free. These platforms are search engines, and people use them to find podcasts as well as hit singles. That organic exposure helps you boost your reach and grow your audience.

3. It’s inexpensive and quick to create.
Recording a podcast episode is much less time-consuming than writing articles or recording a video. To create a podcast episode, all you need to do is record yourself speaking (something you choose to do naturally every day). Get yourself a decent microphone and a program for recording and editing your episodes, and you will have all you need to produce audio tracks content.

4. It offers you a forum to interview experts in your industry.
The favorite interview format allows your audiences to learn from your guests’ expertise, successes and failures. At exactly the same time, you can add more expert connections to your network. That is clearly a definite win-win. Plus, if your guests opt to help promote these interviews, you’ll receive free exposure to their audiences, too.

5. It helps you stick out from competitors.
Podcasting picked up some serious momentum during the past couple of years, but there’s still plenty of room for more shows. Based on your niche or topic, you might have the advantage of facing hardly any competition. Hosting a podcast will let you immediately stand apart from rivals in your marketplace and position you as the go-to authority in your field.

6. It builds trust with your audience.
Audio content is very personal. When someone hears you speak, they hear your personality as well as your authenticity. They are able to find the excitement in your voice and feel your passion for helping them when you discuss issues that are relevant to both of you. This helps it be easy for them to meet, like and trust you. Podcasts help your marketplace feel like they already know you on a person level.